The tone and the voice
Those two concepts are important to conceptualize the way we want to talk to our user.
- The tone : It refers to the mood we wish to adopt and the context in which we address our users.
- The voice : It reflects Vade's personality. The voice is what our brand wishes to reflect to its users, its personality.
Vade's tone of voice
Our customers and partners recognize our reliability. They rely on our cutting-edge AI-based solutions and our knowledge of the latest cybersecurity trends and threats, as well as our thought leadership. When we talk to them, we have to express ourselves in a way that conveys transparency and trust, because we present information clearly, factually and impartially.
Emoji usage
Because of our field of activity, we have to keep a certain seriousness. We don't use emoji to make it difficult to understand any information.